Introduction To Google AdWords Professional Certification Training | Simplilearn

This video will introduce you to Google AdWords and get you started on the path of learning how to use his advertising system. And the objectives as follows, After completing this lesson you will be able to: • Understand the basics of paid search advertising • Know what is search query is • See how keywords trigger ads to be displayed • Identify the role of an ad in pay per click (PPC) advertising • See how keywords trigger ads to displayed • Learn how to pay for AdWords • Understand the basic targeting