Strata 2014: Geoffrey Moore, "Crossing the Chasm: What's New, What's Not"

http://strataconf.com/strata2014/public/schedule/detail/33761 Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoff Moore to produce a revised edition, released on January 28, with all new examples taken from the last decade and two new appendices to help bridge the gap be