Start with Why - Simon Sinek at USI
Information and subscription on http://www.usievents.com
In his talk, Simon Sinek, consultant and author, explain the emergency for companies and organizations to wonder “why”: why, fundamentally, did they build up themselves, why do they exist and which are the values in which they believe? Because those believes are arguments, it can be shared to employees and clients and become lever of membership. Each compnay owns a combination of three strategic compnants: why they exist (“Whyrdquo
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