The Efficiency Paradox | Niklas Modig | TEDxUmeå

During this lecture I will talk about something that I think is extremely interesting: What is efficiency? It is a term that everyone uses, but very few understand. I would argue that 98% of all organizations have an incorrect understanding of what “true” efficiency really is. We tend to over focus on individual and functional performance. We think that efficient “islands" is a good thing. The more we deliver the better! The problem is that research shows the exact opposite! The more

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