Business Objectives and Pricing Strategies | MR0164

​In this short revision video we look at a range of business objectives and how they affect the price that might be charged to consumers. Key revision points: Objectives often driven by managerial motives Interdependent behaviour in an oligopoly - firms must consider the likely reactions of rivals Most businesses are satisficers rather than maximisers Regulatory interventions do matter e.g. price capping More firms now use big data to drive revenues Consumers are increasingly sensitive to issues su

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