Telemarketing Scripts
Telemarketing scripts are aimed at helping the uncomfortable get comfortable, or the poor get good. They rarely do either. Today I want to show you a bunch of telemarketing scripts and make one big change to make them better for selling complex B2B solutions.
We have reviewed practical recommendations from 5 articles about telemarketing scripts and summarised them. One in particular that did a great job of offering a buyer-centric flow.
But all of them lent towards trying to manipulate a conversation, not earn the right to a good meeting. We looked at a couple of previous blogs too to see what we'd said on the subject previously.
Telemarketing scripts should be a flow, not a script, should surface an issue that's going to surprise and resonate with the person you're calling, and should sell an exploration of that issue and how it's playing out, not you, not your product and not your company.
Have a look at why, and see the best of telemarketing scripts.
We have reviewed practical recommendations from 5 articles about telemarketing scripts and summarised them. One in particular that did a great job of offering a buyer-centric flow.
But all of them lent towards trying to manipulate a conversation, not earn the right to a good meeting. We looked at a couple of previous blogs too to see what we'd said on the subject previously.
Telemarketing scripts should be a flow, not a script, should surface an issue that's going to surprise and resonate with the person you're calling, and should sell an exploration of that issue and how it's playing out, not you, not your product and not your company.
Have a look at why, and see the best of telemarketing scripts.
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