Google Tag Manager Tutorial 2021 for Beginners (with Google Analytics 4 examples)

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4)

⭐ NEW updated 2023 version is here Google Tag Manager Tutorial for Begin... ⭐

If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll use Google Analytics 4)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).
Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality.

=== TIMESTAMPS ===
00:00 - Intro
01:00 - What is Google Tag Manager?
06:53 - Create your first container
10:30 - Account overview
15:46 - How to Install Google Tag Manager
19:42 - Temporarily inject GTM container
23:34 - Tags, Triggers, and Variables
29:02 - Quick introduction to Google Analytics 4
40:20 - Tags. How to install Google Analytics 4
46:18 - Testing tags + Preview mode
01:00:37 - Publish tags
01:06:32 - Implementing Custom Scripts
01:08:42 - Introduction to Google Analytics 4 event tracking
01:14:19 - Triggers + event tracking in GA4
01:17:55 - Example: link click tracking
01:37:45 - Final words


⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐

✭ Free E-book: Google Tag Manager for Beginners
https://www.analyticsmania.com/free-e...

✭ Course: Google Tag Manager Masterclass for Beginners  
https://www.analyticsmania.com/course...

=== LINKS ===

Subscribe to our Youtube channel @analyticsmania

✭ Data Layer Inspector - Chrome Extension
https://chrome.google.com/webstore/de...

✭ Track events with Google Analytics 4
https://www.analyticsmania.com/post/h...

✭ What to do if GTM preview and debug mode is not working?  
https://www.analyticsmania.com/post/g...

✭ Google Tag Assistant Companion - Chrome Extension
https://chrome.google.com/webstore/de...

✭ How to install Google Analytics 4
https://www.analyticsmania.com/post/h...

✭ How to properly install Google Tag Manager? https://www.analyticsmania.com/post/h...

✭ Recommended events in GA4
https://support.google.com/analytics/...

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook Facebook: analyticsmania
✭ Twitter Twitter: fedorovicius
✭ Linkedin LinkedIn: fedorovicius

Subscribe to our Youtube channel @analyticsmania

#googletagmanager #googleanalytics4