What Is Oud? The Most Expensive Perfume Ingredient Explained

School of Scent
School of Scent
The second episode of our new blog! 👇 ...
The second episode of our new blog! 👇
https://atriumfragrance.com/pages/blog

What are your thoughts on the trees that produce Oud / Oudh / Agarwood becoming endangered?

I personally wouldn't mind the industry leaning more in to synthetic Oud and developing more 'accurate' accords (re-creations) of the note. The biggest issue for our generation is the indifference from big industry regarding the destruction of our environment. It is sad to see that the Aquilaria trees are now going extinct from our greed...

Did you learn anything new regarding Oud from this video? If you have any other information to share, let us know in the comments below! Finally, what is your favourite Oud scent?

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