5 Digital Marketing Skills to Master in 2021 & Beyond
What are the Digital Marketing Skills of Tomorrow? In this video, we bring you some findings of the Skills of Tomorrow Report - the top 5 marketing skills - plus our favourite resources to help you master the top 5 digital marketing skills in 2021 & beyond!
LIST OF RESOURCES
____________________________________________
Skills of Tomorrow Report 2021: https://hubs.la/H0W1dPG0
Growth Tribe Book: : https://grow.ac/book
Resources mentioned in the Video: https://hubs.la/H0WljsR0
____________________________________________
We surveyed 1,300 marketing experts and leaders to find out what the top strengths and weaknesses were.
Here are the top 5 skills you need to master as a marketer to get ahead of the game!
1. The first digital marketing skill you need is a Growth Mindset.
As marketers, we aim to try and get into the mind of our customers in the name of customer-centricity and improving customer experience. A good practice!
But a Growth Mindset is about you and your team's mind and how you approach skills, learning, success and failure.
A Growth Mindset is the skill of skills!
2. The second digital marketing skill to learn is Rapid Experimentation,
In an increasingly complex and uncertain world, experimentation provides rapid learnings and growth for marketers and marketing teams.
Being open to being wrong on your assumptions and testing and learning is fundamental to your success.
And the most successful companies are those that use rapid experimentation.
3. Next up, and arguably the most important digital marketing skill: being Data-Led.
We live in a world where technology has enabled data collection on a scale never before seen.
Yet, despite all this data, the greatest shortcoming is that leaders and teams are not utilising it to gain insights and drive decisions.
There is simply a lack of skills.
And in this complex modern world, you need to evaluate which marketing efforts are making progress.
And become data-led!
4. The fourth digital marketing skill you need to learn is to use Attribution Models.
In 2001, the average consumer used only two touchpoints when buying an item.
Today, consumers use an average of almost six touchpoints, according to Oracle.
But do you know which touchpoints are the most important in your customers' buying journey?
Luckily, Attribution models do, and using them is a vital skill!
5. The fifth digital marketing skill that you need to learn is: Sharing Learnings
According to International Data Corp companies in the Fortune 500 lose a combined $31.5 billion per year from employees failing to share knowledge effectively.
And in a remote working world, it is even more important to make sure that learnings are being shared across your team and organisation effectively.
There you have it!
The top five marketing skills you should look to master to stay at the top of your digital marketing game in 2021 and beyond.
-------------------------------------------------------
Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
https://grow.ac/demo
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Find more information here: https://grow.ac/membership
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Find more information about team plans here: https://grow.ac/teams-membership
You can also follow us on Social Media here for even more learning materials:
LinkedIn: LinkedIn: growth-tribe
Instagram: Instagram: growthtribe
Facebook: Facebook: GrowthTribeIO
Twitter: Twitter: GrowthTribe
Video URL: 5 Digital Marketing Skills to Master ...
#growthtribe #marketing #growthmindset #marketingskills #digitalmarketing #digitalmarketingskills #learning #marketers #top5
LIST OF RESOURCES
____________________________________________
Skills of Tomorrow Report 2021: https://hubs.la/H0W1dPG0
Growth Tribe Book: : https://grow.ac/book
Resources mentioned in the Video: https://hubs.la/H0WljsR0
____________________________________________
We surveyed 1,300 marketing experts and leaders to find out what the top strengths and weaknesses were.
Here are the top 5 skills you need to master as a marketer to get ahead of the game!
1. The first digital marketing skill you need is a Growth Mindset.
As marketers, we aim to try and get into the mind of our customers in the name of customer-centricity and improving customer experience. A good practice!
But a Growth Mindset is about you and your team's mind and how you approach skills, learning, success and failure.
A Growth Mindset is the skill of skills!
2. The second digital marketing skill to learn is Rapid Experimentation,
In an increasingly complex and uncertain world, experimentation provides rapid learnings and growth for marketers and marketing teams.
Being open to being wrong on your assumptions and testing and learning is fundamental to your success.
And the most successful companies are those that use rapid experimentation.
3. Next up, and arguably the most important digital marketing skill: being Data-Led.
We live in a world where technology has enabled data collection on a scale never before seen.
Yet, despite all this data, the greatest shortcoming is that leaders and teams are not utilising it to gain insights and drive decisions.
There is simply a lack of skills.
And in this complex modern world, you need to evaluate which marketing efforts are making progress.
And become data-led!
4. The fourth digital marketing skill you need to learn is to use Attribution Models.
In 2001, the average consumer used only two touchpoints when buying an item.
Today, consumers use an average of almost six touchpoints, according to Oracle.
But do you know which touchpoints are the most important in your customers' buying journey?
Luckily, Attribution models do, and using them is a vital skill!
5. The fifth digital marketing skill that you need to learn is: Sharing Learnings
According to International Data Corp companies in the Fortune 500 lose a combined $31.5 billion per year from employees failing to share knowledge effectively.
And in a remote working world, it is even more important to make sure that learnings are being shared across your team and organisation effectively.
There you have it!
The top five marketing skills you should look to master to stay at the top of your digital marketing game in 2021 and beyond.
-------------------------------------------------------
Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
https://grow.ac/demo
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Find more information here: https://grow.ac/membership
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Find more information about team plans here: https://grow.ac/teams-membership
You can also follow us on Social Media here for even more learning materials:
LinkedIn: LinkedIn: growth-tribe
Instagram: Instagram: growthtribe
Facebook: Facebook: GrowthTribeIO
Twitter: Twitter: GrowthTribe
Video URL: 5 Digital Marketing Skills to Master ...
#growthtribe #marketing #growthmindset #marketingskills #digitalmarketing #digitalmarketingskills #learning #marketers #top5
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