What is the idea behind the Gray Rhino concept? By Michele Wucker

Russell Sarder
Russell Sarder
Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele i ...
Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele is a global thought leader with three decades of experience in media, finance, and non-profit management and content creation. She is the author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers we Ignore.


#DESCRIPTION
Michelle Wucker tells the story about how she came up with the name of her concept of gray rhinos. She talks about how she had been looking for a metaphor to illustrate big issues that either people chose to ignore or not even put in their radar and a thundering rhino came to mind.

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