Why is the Birkenstocks Arizona SO Popular? (part 1)

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We're about to discover how exactly Birkenstocks managed to create a shoe style so synonymous with its brand name and so popular amongst city-dwellers and outdoor-enthusiasts alike.

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For further reading, check out the sources for this video here:
https://docs.google.com/document/d/e/...

Script: Holly Maley
Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

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