Taras Wayner on "The Truth Is Worth It," ADC 98th Annual Awards Advertising Best of Discipline

"The Truth Is Worth It," a gripping campaign by Furlined, Final Cut, and Droga5 for The New York Times, won the Best of Discipline Cube for Advertising at the ADC 98th Annual Awards. Taras Wayner, Chief Creative Officer of Saatchi & Saatchi New York and ADC Advertising Jury Chair, shares how "The Truth Is Worth It" captured the attention of every Jury Member with its timely storytelling.