How To Setup Ecommerce Tracking For GA4 (Google Analytics 4)

Learn how to track purchases in Google Analytics 4 (GA4) using Google Tag Manager and a data layer, and by modifying the Google Tag (gtag.js, previously called the 'Global Site Tag'). You will learn how to capture details from the data layer and send them to your Google Analytics reports using a tag, variable, and trigger in Google Tag Manager.

REGULAR EXPRESSION FOR THE TRIGGER:
view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase

JUMP TO A TOPIC:
00:00 Introduction
00:57 Ecommerce data layer
02:53 Configure Google Tag Manager
06:37 Preview the purchase event
09:13 Modifying the Google Tag
10:53 Conclusion

YOUR EXTRA RESOURCES:
○ Data layer for Universal Analytics – GA4 Ecommerce Tracking // How to impl...
○ GA4 tutorial – Google Analytics 4 Tutorial For Begin...
○ Google Tag Manager Tutorial – Google Tag Manager Simplified - A Str...
○ Shopify tutorial – Install Google Tag Manager on Shopify...
○ WooCommerce tutorial – How To Install Google Analytics 4 (GA...
○ Squarespace tutorial – How To Install GA4 (Google Analytics ...
○ Thinkific tutorial – Install Google Analytics 4 (GA4) on T...

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