Why Amiri is the Hottest Brand in L.A.

C Magazine
C Magazine
How has Mike Amiri gone from dressing rock gods in a basement off Sunset Boulevard to creating California’s largest luxury brand ...
How has Mike Amiri gone from dressing rock gods in a basement off Sunset Boulevard to creating California’s largest luxury brand? We spend the day with the LA native to find out what inspires his quintessentially L.A. aesthetic and his plans for going global.

Film & Editing: Alex Loucas
Cinematography: Carlos Mason
Styling: Alison Edmond
Chief Creative Officer: James Timmins
Production: Quinn Buggs
Models: Charlbi Dean at Next Models L.A.
Jackson Oller at L.A. Models
Hair & Makeup (Models): Michelle Mungcal
Grooming (Mike Amiri): Michelle Harvey at Opus Beauty

Chief Strategy Officer: Andrew Barker

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