Enhanced Measurement Events in Google Analytics 4 (And the 4 Types of GA4 Events Explained)

There are 4 types of events in Google Analytics 4. One of those types is called enhanced measurement events. Let's explore it in this video and see how GA4 does offer some additional tracking capabilities (without Google Tag Manager) that Universal Analytics can't offer.

Here are those 4 types of GA4 events, by the way.

1.) automatically collected events (you don't need to do anything)
2.) enhanced measurement events (you only need to make sure this is toggled on)
3.) recommended events (you need to set up yourself, but Google provides a recommended name)
4.) custom events (you need to set up yourself and come up with your own name)

Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the past year or so, and I'm always up for learning more...and for new video ideas.

There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (or trying to learn) you can subscribe at the link below:

https://www.seevid.ir/api/yid/rootbranchd...

🔗  Links to 📖📖📖 (BLOGS):

✭ 6 Important Set Up Tasks for GA4: https://www.rootandbranchgroup.com/ga...

✭ GA4 Event Review (the 4 types of GA4 events): the 4 types of GA4 events): https://www.rootandbranchgroup.com/ev...

✭  GA4 vs. UA: https://www.rootandbranchgroup.com/go...

✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga...

✭ Google Analytics Link Click Tracking: https://www.rootandbranchgroup.com/go...

✭ GA4 FAQ (Work in progress: let me know if you have additions): https://www.rootandbranchgroup.com/wh...

🔗  Links to 📹📹📹  (VIDEO TUTORIALS):

📺 How to Set Up GA4 in 5 Minutes With GTM: Set Up GA4 (in 5 Minutes) With Google...

📺  6 Key Differences Between GA4 and UA: Google Analytics 4 (GA4) vs. Universa... 🔑🔑🔑🔑🔑🔑

📺 How to set up GA4 form submission tracking with a thank you page: How to Set Up a GA4 Form Submission C... 🙏

📺 How to set up page timer tracking with GA4 and Google Tag Manager: Set Up Page Timer Tracking in Google ... ⏲

📺 How to Set Up Link Click Tracking in GA4: How to Set Up GA4 Link Click Tracking... 🖯

📺 How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: Google Data Studio GA4 Report | How t... 📊📊📊

📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: Campaign Tracking GA4 - UTM Tracking ...

📺  GA4 Conversion Tracking Compared to UA: GA4 Conversion Tracking: Creating Goa...

📺 Registering Custom Dimensions in GA4 Explained: GA4 Custom Dimensions Explained: The ... -

📺 How to sync Google Search Console data with GA4: How to Link Google Analytics 4 and Go...

📺 How to Filter Out Internal Data in GA4: Filter Internal Traffic in GA4 (in 9 ...

📺 How to Set Up Site Search in GA4 and UA: Video

📺 Video review of the Source/ Medium report in GA4: GA4 Reports: How to Replicate the Sou...

📺  All about the GA4 Certification: Google Analytics 4 Certification: 5 T... 🏆

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Root and Branch provides digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here's more of the details if you're interested: https://www.rootandbranchgroup.com/ab...

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