The 2024 Kia Telluride Isn't Quite Top Dog Anymore, But That's OK

Kia's Telluride sent shockwaves through the industry. Not just because it looked good and was right-sized, right-priced, and timed extremely well, but because people were willing to pay up to $10,000 over sticker just to get their hands on one. For several years the average markup on a Telluride was nearly $5,000. Seriously, $5K. Why? Because the Telluride is big inside, solid looking, easy to live with and came with a ton of features you might not have expected in a "family hauler."

Kia's popular people mover has now been on sale for four years, and what a time it has been. We have a new Pilot, new Pathfinder, the Grandest Highlander ever, and soon new GM SUVs that take "big and boxy" and run with it. You wouldn't be crazy if you suspected Telluride's success had a hand in Grand Highlander, Traverse, and Acadia development and that's good because everyone wins.


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