Deducing the cognitive basis of attempting to influence others | Bahador Bahrami

What is Donald Trump thinking when he tweets? Studies of behaviour and brain functioning are shedding light on people’s strategies for influencing others – as explained by Dr Bahador Bahrami of UCL’s Institute of Cognitive Neuroscience, whether they deploy radical or conservative approaches depends on their relationship with the target of their influence, and how they compare with rivals who are also trying to influence that target.

http://www.weforum.org/