The Six Bottlenecks in eCommerce Growth

Nathan Perdriau, our Head of Strategy, reveals the six bottlenecks that constrain growth in all bootstrapped eCommerce brands. Learn more about the cash conversion cycle and it's six sub-components that we analyse and use for our clients here at Blue Sense Digital.

Learn more about eCommerce Consultancy, Strategy and Performance Marketing here: https://www.bluesensedigital.com.au/

0:00 Cash Conversion Cycle
1:23 1: CAC
6:20 2: AOV
7:47 3: MMU
9:59 4: CRR
11:35 5: 30 Day-STR
12:35 6: OpEx
13:55 Focusing on Multiple Levers

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

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Connect with Nathan here: LinkedIn: nathan-perdriau

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