Why China's Most Expensive Movie Ever Bombed At The Box Office

It’s always interesting to find out what went wrong with a box office bomb. Maybe a studio simply thought an actor could carry a movie on star power alone, or maybe a good film was edited beyond recognition, but there’s usually at least an understandable reason.

Then you have something like Asura, the single most expensive film ever produced in Chinese history, which got taken out of theaters during opening weekend. Why would the studio willingly pull the film and take a loss of over $100 million? Let’s take a look at why Asura, China’s most expensive movie ever, bombed at the box office.

#China #Movie #Film

What is Asura? | 0:00
Sabotage | 1:01
Yanked from theaters | 1:44
World-class Effects | 2:22
Middling marketing | 3:01
Untested director | 3:38

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