Measure user activity with recommended events in Google Analytics

Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In this video, you'll learn about recommended events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.

Chapters:
0:00 - Introduction
1:21 - About the share event
2:20 - Configure the share event
6:27 - Preview and publish the changes
8:28 - Report on the share event
9:19 - Conclusion

Resources:
Learn more about events in Google Analytics → https://support.google.com/analytics/...
Learn more about recommended events → https://support.google.com/analytics/...
Check out the demo code for this series → https://github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → Discord: discord
Subscribe to the Google Analytics channel → googleanalytics
Instructor → Twitter: matt_landers

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries