Audience Builder in Google Analytics 4

Google Product Manager Matt Walter walks through the key features of the audience builder in Google Analytics 4.

0:06 Introduction
0:36 Agenda
0:57 Integrations Overview
1:16 Capabilities overview
4:36 Integrations Deep Dives
4:47 Deep Dive: Google Ads Integration
11:58 Deep Dive: Search Ads 360 Integration
16:45 Deep Dive: Display & Video 360 Integration
21:25 Deep Dive: Campaign Manager 360 Integration
25:32 Closing & Takeaways