CBS Studios 2020 Logo
Nicknames: "2020s Eyemark", "Modern CBS Eyemark", "Modern CW Eyemark", "CBS Eyemark III", "CW Eyemark II", "This is CBS", "ViacomCBS Eyemark", "Paramount Eyemark"
Logo: On a dark blue background, we see 2 blue circles overlap each other with an outlined circle, also in blue, zooming towards the center, form an eye. The 3 circles zoom in as the CBS Eyemark logo, also in blue, zooms out. The eye moves to the left as the text "CBS STUDIOS" in TT Norms Pro wipes in to the right, and the ViacomCBS byline fades in below. This itself is a variation of CBS' 2020 ID.
Bylines:
October 8, 2020-: "A VIACOMCBS COMPANY"
April 21, 2022-: "A PARAMOUNT COMPANY" in the Paramount Peak Sans typeface.
Variants:
A 3-second short version exists, which starts with the Eyemark zooming out.
An alternative 2-second short version starts when the Eyemark moves to the left and the name forms.
A widescreen 18:9 version exists.
A still version exists.
A scope version exists, wherein the logo is cropped to 21:9/2.35:1 and the byline is shifted up.
An opening version exists. On a black background, we see the white text "A CBS STUDIOS PRODUCTION" fading in and out.
On shows co-produced with another studio, the opening text is different:
On Why Women Kill, the opening text reads "A CBS STUDIOS AND IMAGINE TELEVISION STUDIOS PRODUCTION". Also, it cuts in and out rather than fading in and out.
On The Republic of Sarah and season 3 of In the Dark, the opening text reads "A CBS STUDIOS AND WARNER BROS. TELEVISION PRODUCTION".
On Magnum P.I. starting with season 4, the opening text reads "A CBS STUDIOS AND UNIVERSAL TELEVISION PRODUCTION".
On Ghosts, the opening text reads "A CBS STUDIOS AND LIONSGATE TELEVISION / BBC STUDIOS PRODUCTION".
On Dan Brown's The Lost Symbol, the opening text reads "A CBS STUDIOS, IMAGINE TELEVISION STUDIOS, AND UNIVERSAL TELEVISION PRODUCTION".
In Antfood's CBS jingle case study video on Vimeo, the logo is bylineless.
FX/SFX: The overlapping/zooming in of the circles, the CBS Eyemark zooming out, and the text wiping. Designed by Gretel. For the opening variant, it's just the text fading in and out.
Music/Sounds:
A camera shutter sound, followed by a new, modern arrangement of the 5-note "This is CBS" jingle, with reverse reverb applied to the beginning. This is the same music used in CBS' 2020 ID, and composed by Antfood.
Sometimes, the closing theme plays over, as heard on Your Honor and the 2021 Gossip Girl sequel series.
None for the opening variant.
Music/Sounds Trivia: According to Antfood's case study, they want to unify the CBS brand by creating a five-note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments (mostly by Fender, which used to be owned by CBS) including a Fender Rhodes piano and Fender guitars. This can be seen here.
Music/Sounds Variants:
On the first two season 3 episodes of the 2018 version of Magnum P.I., the 2011 Universal Television and CBS Television Studios jingles are played over this logo due to an editing error.
On some shows, like All Rise, Legacies and season 3 of Roswell, New Mexico, the jingle is sped up.
On Clarice and even episodes of the 2021 reboot of The Equalizer, only the last 4 notes of the jingle are heard.
CBS, The CW, NBC, and Fox airings use a generic theme on this logo.
Availability: Current.
First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on later episodes of their current shows such as season 2 of Tooning Out the News, season 5 of MacGyver, season 7 of NCIS: New Orleans, and season 12 of NCIS: Los Angeles as well as new shows like How We Roll among others.
It also appeared on their new and future productions such as 4400 and How We Roll, among others.
It also appears on the former CBS Broadcasting productions The Late Late Show with James Corden and The Late Show with Stephen Colbert.
It also plasters both CBS Television Studios logos on Paramount+ (formerly CBS All Access) originals as of March 4, 2021. Also seen on shows produced by CBS Eye Animation Productions (such as The Harper House and Star Trek: Prodigy) as they do not use their own logo.
The version with the Paramount byline debuted on Bull, starting with "The Other Shoe". As of now, it is used alongside the ViacomCBS byline, although that could change in the foreseeable future.
This and the Paramount+ logo is remained intact at the end of season 2 of Star Trek: Picard on Amazon Prime Video international prints in which the show was shown in other countries unlike season 1 which removes the CBS Television Studios and CBS All Access logos.
Again, don't expect this logo and the ABC Signature logo to appear on later episodes of The Amazing Race, despite the two companies being involved in that series.
Editor's Note: While this logo is simpler compared to the previous 2 logos, it's really effective and well done.
Logo: On a dark blue background, we see 2 blue circles overlap each other with an outlined circle, also in blue, zooming towards the center, form an eye. The 3 circles zoom in as the CBS Eyemark logo, also in blue, zooms out. The eye moves to the left as the text "CBS STUDIOS" in TT Norms Pro wipes in to the right, and the ViacomCBS byline fades in below. This itself is a variation of CBS' 2020 ID.
Bylines:
October 8, 2020-: "A VIACOMCBS COMPANY"
April 21, 2022-: "A PARAMOUNT COMPANY" in the Paramount Peak Sans typeface.
Variants:
A 3-second short version exists, which starts with the Eyemark zooming out.
An alternative 2-second short version starts when the Eyemark moves to the left and the name forms.
A widescreen 18:9 version exists.
A still version exists.
A scope version exists, wherein the logo is cropped to 21:9/2.35:1 and the byline is shifted up.
An opening version exists. On a black background, we see the white text "A CBS STUDIOS PRODUCTION" fading in and out.
On shows co-produced with another studio, the opening text is different:
On Why Women Kill, the opening text reads "A CBS STUDIOS AND IMAGINE TELEVISION STUDIOS PRODUCTION". Also, it cuts in and out rather than fading in and out.
On The Republic of Sarah and season 3 of In the Dark, the opening text reads "A CBS STUDIOS AND WARNER BROS. TELEVISION PRODUCTION".
On Magnum P.I. starting with season 4, the opening text reads "A CBS STUDIOS AND UNIVERSAL TELEVISION PRODUCTION".
On Ghosts, the opening text reads "A CBS STUDIOS AND LIONSGATE TELEVISION / BBC STUDIOS PRODUCTION".
On Dan Brown's The Lost Symbol, the opening text reads "A CBS STUDIOS, IMAGINE TELEVISION STUDIOS, AND UNIVERSAL TELEVISION PRODUCTION".
In Antfood's CBS jingle case study video on Vimeo, the logo is bylineless.
FX/SFX: The overlapping/zooming in of the circles, the CBS Eyemark zooming out, and the text wiping. Designed by Gretel. For the opening variant, it's just the text fading in and out.
Music/Sounds:
A camera shutter sound, followed by a new, modern arrangement of the 5-note "This is CBS" jingle, with reverse reverb applied to the beginning. This is the same music used in CBS' 2020 ID, and composed by Antfood.
Sometimes, the closing theme plays over, as heard on Your Honor and the 2021 Gossip Girl sequel series.
None for the opening variant.
Music/Sounds Trivia: According to Antfood's case study, they want to unify the CBS brand by creating a five-note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments (mostly by Fender, which used to be owned by CBS) including a Fender Rhodes piano and Fender guitars. This can be seen here.
Music/Sounds Variants:
On the first two season 3 episodes of the 2018 version of Magnum P.I., the 2011 Universal Television and CBS Television Studios jingles are played over this logo due to an editing error.
On some shows, like All Rise, Legacies and season 3 of Roswell, New Mexico, the jingle is sped up.
On Clarice and even episodes of the 2021 reboot of The Equalizer, only the last 4 notes of the jingle are heard.
CBS, The CW, NBC, and Fox airings use a generic theme on this logo.
Availability: Current.
First seen on the CBS Studios social media pages on the day of CBS' rebrand, October 8, 2020, and later seen on later episodes of their current shows such as season 2 of Tooning Out the News, season 5 of MacGyver, season 7 of NCIS: New Orleans, and season 12 of NCIS: Los Angeles as well as new shows like How We Roll among others.
It also appeared on their new and future productions such as 4400 and How We Roll, among others.
It also appears on the former CBS Broadcasting productions The Late Late Show with James Corden and The Late Show with Stephen Colbert.
It also plasters both CBS Television Studios logos on Paramount+ (formerly CBS All Access) originals as of March 4, 2021. Also seen on shows produced by CBS Eye Animation Productions (such as The Harper House and Star Trek: Prodigy) as they do not use their own logo.
The version with the Paramount byline debuted on Bull, starting with "The Other Shoe". As of now, it is used alongside the ViacomCBS byline, although that could change in the foreseeable future.
This and the Paramount+ logo is remained intact at the end of season 2 of Star Trek: Picard on Amazon Prime Video international prints in which the show was shown in other countries unlike season 1 which removes the CBS Television Studios and CBS All Access logos.
Again, don't expect this logo and the ABC Signature logo to appear on later episodes of The Amazing Race, despite the two companies being involved in that series.
Editor's Note: While this logo is simpler compared to the previous 2 logos, it's really effective and well done.
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