Google Analytics on WooCommerce – The Complete (and Updated) 2023 Tutorial

Learn how to track purchases, add to cart, and other ecommerce events from your WooCommerce store in Google Analytics using Google Tag Manager. You will walk-through the steps to setup and configure ecommerce tracking for Google Analytics 4 (GA4) on your WordPress site running WooCommerce. Let's get started!

GET THE PRE-CONFIGURED GTM CONTAINER: https://www.lovesdata.com/blog/woocom...

YOUR EXTRA RESOURCES:
○ Google Tag Manager tutorial: Google Tag Manager Tutorial // Lesson...
○ Google Tag Manager Glossary: https://www.lovesdata.com/blog/google...
○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/goo...
○ GA4 Complete Course (paid): https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction to installing Google Analytics on WooCommerce
00:28 Add Google Tag Manager to WordPress
01:23 Setting up Google Tag Manager
06:51 Configure ecommerce tracking in Google Tag Manager
10:09 Preview WooCommerce ecommerce events
12:39 Publishing the container
14:03 Conclusion

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