The Incredible Story of Panini Football Stickers

How two Italian brothers built a business empire, the Panini business model and why it’s so much fun to collect stickers of footballers and other athletes.

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⏱ Timestamps
00:00 Intro
00:55 History
02:07 The Business
05:05 The Collector's Problem
07:00 The Psychology of Panini
08:50 Going Digital?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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