How to Set Up GA4 E-commerce Tracking (Complete Guide)

So you are running your ecommerce store and everything seems to be working well. However, you would like to know how people are interacting with your products or services. This could seem like a mystery but do not worry since there is a way of doing it with the help of Google Analytics 4, Google Tag Manager, and some technical implementation that Julian will show you in this video. So relax and follow along while Julian shows us how to implement ecommerce tracking on your website.

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OUTLINE

00:00 - Introduction
00:13 - Overview
01:00 - What is an Ecommerce Interaction?
01:53 - What is a Data Layer?
03:36 - How to Deploy the Data Layer on Your Website
07:09 - Sending Data to GA4
10:42 - Purchase Tracking Example
11:33 - More Information