Google Analytics Tutorial – Step-By-Step Course

Learn how to get started with Google Analytics in this tutorial (covering Google Analytics 4 and Universal Analytics). You will learn how to start using your reports and about important configuration options. This is a fast-paced tutorial, so hit pause when you need to take a break, and rewatch any sections you like (see links below).

YOUR EXTRA RESOURCES:
○ GA4 demo account – New Google Analytics 4 (GA4) Demo Acc...
○ Link GA4 to Google Ads – How to link Google Analytics 4 (GA4) ...
○ Link Universal Analytics to Google Ads – How to Link Google Analytics to Googl...
○ Link Universal Analytics to Google Search Console – Updated 2020 Tutorial // How to Link ...
○ Link GA4 to Google Search Console – Linking Search Console to GA4 — Is it...
○ Events in GA4 – https://www.lovesdata.com/blog/google...
○ Google Tag Manager tutorial series – Google Tag Manager Tutorial Series
○ Cross-domain tracking with GA4 – Cross-Domain Tracking with Google Ana...
○ Ecommerce tracking with GA4 – GA4 Ecommerce Tracking // How to impl...
○ GA4 conversion tracking – Google Analytics 4 Conversion Trackin...
○ Get started with GA4 – Google Analytics 4 Tutorial (Get Star...

JUMP TO A TOPIC IN THIS VIDEO:

Introduction:

00:00 Introduction
01:10 Create a Google Analytics account
02:20 Create a property
02:40 Brief overview of GA4 vs. Universal Analytics
04:23 Creating a GA4 and Universal Analytics property
05:49 Brief overview of the admin area

Universal Analytics:

08:38 Home report
12:12 Real-time reports
13:40 Audience reports
15:39 Using the date range selector
18:43 Acquisition reports
23:49 Behavior reports
26:01 Conversions reports

Google Analytics 4:

27:26 Home report
29:08 Real-time report
31:33 Acquisition reports
33:15 Engagement reports
33:56 Monetization reports
35:05 Demographics reports
35:45 Technology reports
36:14 Events
37:29 Analysis Hub reports
41:10 Audiences
42:27 DebugView report

Google Analytics 4 Configuration:

43:34 Configuration options in GA4
44:27 Enhanced Measurement in GA4
45:33 Modifying events
45:59 Create events
47:23 Adding GA4 tag in Google Tag Manager

Universal Analytics Configuration:

49:26 Configuration options in Universal Analytics
50:27 View settings
51:07 Goals
52:24 Property settings
52:59 Adding Universal Analytics tag in Google Tag Manager
54:20 Linking Search Console

#GoogleAnalytics #GoogleAnalyticsTutorial #GoogleAnalytics4 #UniversalAnalytics

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