Sales KPIs: ATV, UPT & Conversion | Retail Dogma

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How to calculate and increase the main 3 sales KPIs in retail and ecommerce: ATV (average transaction value) UPT (units per transaction) a.k.a IPC (items per customer), and conversion rate.

Tracking those sales metrics can help you increase sales at your retail or ecommerce store, by applying the relevant sales techniques to increase each metric, such as up-selling, cross selling and suggesting add ons. It is recommended to choose one KPI as a focus for the week or month, work on increasing it, and then move to the next KPI,.. and so on.

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