How to track events in Google Analytics 4 (2024) || GA4 event tracking

Learn how to send events to Google Analytics 4 with Google Tag Manager.

When GA4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.

In today's video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:
* What events are tracked in Google Analytics 4 automatically
* What is Enhanced Measurement in Google Analytics 4
* How to track recommended events in Google Analytics 4
* How to track custom events in Google Analytics 4
* How to create new events based on other events (directly in GA4 interface)
* How to modify incoming events and fix typos in them
* How to test your events in Google Analytics 4
* And where to find your events in Google Analytics 4 reports.


=== TIMESTAMPS ===

00:00 - Intro
00:24 - List of topics in this video
01:10 - Automatically tracked events in GA4
02:07 - Enhanced Measurement in GA4
07:44 - Recommended events in Google Analytics 4
15:52 - Custom events in Google Analytics 4
24:47 - Create events in GA4 interface
28:08 - Modify events in Google Analytics 4
29:20 - Final words


=== LINKS ===

Subscribe to our Youtube channel @analyticsmania

⭐⭐ Google Analytics 4 course ⭐⭐
https://www.analyticsmania.com/course...

📕 Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/gett...

📕 Free e-book: 8-step migration to Google Analytics 4
https://www.analyticsmania.com/p/goog...

✭ Event tracking in Google Analytics 4
https://www.analyticsmania.com/post/h...

✭ user_engagement event in Google Analytics 4 https://www.analyticsmania.com/post/u...

✭ Video: how to install Google Analytics 4
Video

✭ Documentation: Automatically tracked events in Google Analytics 4 https://support.google.com/analytics/...

✭ Documentation: Recommended events in Google Analytics 4 https://support.google.com/analytics/...

✭ Documentation: GA4 ecommerce tracking
https://developers.google.com/analyti...

✭ Documentation: Enhanced event measurement in GA4
https://support.google.com/analytics/...


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