Welcome Change: The next goal - Football for good

Three Ashoka Fellows speak to the next frontier for sports (especially football/soccer with its 3B+ fans) and social change in an "everyone a changemaker" world: Jürgen Griesbeck in Germany, founder of Common Goal; Kelly Davies, a former professional footballer from Wales; and Jill Vialet, founder of Playworks in the United States.

This conversation is part of an insight series on what's next for gender equity, supported by the Robert Wood Johnson Foundation.
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Browse the full Welcome Change series: ashoka-usa.org/explore
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Timestamps:
Meet Kelly and Jurgen – and Jill! (1:08)
Kelly on her inspiration as a former player (4:30)
Jurgen on his inspiration to change the world of football (6:50)
How to position football, globally, as a leading force for social change and changemaking for the good of all (9:05)
The 1% mechanic - football as social impact investment (10:49)
Equipping athletes/managers/industry to lead change (13:30)
The power and scale of football (17:35)
A new gender norm: celebrating the landmark equal pay announcement for women soccer: https://www.nytimes.com/2022/05/18/sp... (21:59)
Embracing the changemaker mindsets more often found in women’s leagues (26:10)
An academy in Ghana sets up players to lead social change (34:45)