The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

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Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?

A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.

They're just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn't.

Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.

These stages are:

🎯 Message
🎯 Market
🎯 Method

Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!

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⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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The 3-Stage PPC Strategy You Need to ...