Getting deeper insights with Google's new Analysis Hub

Get a head start and deeper insights on the next generation of Google Analytics reporting - Analysis Hub. We’ll dive into the new Analysis Hub available to Analytics 360 customers and learn about how you can take your data analysis to the next level, right in the Analytics 360 interface – no data pipeline or SQL skills needed.

Key Takeaways:
- Go deeper into user journeys through your site using the Advanced Analysis Funnel reports
- Get the most insight out of your custom dimension data
- Use the Segment Overlap report to look at how different groups of site users interact with your site

#GoogleAnalytics #AnalysisHub #JellyfishTraining

0:00 Introduction
1:08 Introduction to Analysis Hub
3:06 Analysis Hub templates. GA4
4:12 Variables Curation
17:23 Funnel analysis
18:11 Custom Funnels vs Advanced Analysis Funnels
33:36 Segment overlap
37:50 User explorer
41:04 User lifetime
48:06 Analysis Hub templates - Universal Analytics (360)
50:54 Analysis Hub templates - GA4