Google Analytics 4 Full Tutorial for Beginners in 2023

Ready to learn about Google Analytics 4? This 1 hour GA4 beginners tutorial is designed to get you going with understanding GA4 in theory and putting that into action.

Here are the 4 parts of the GA4 training.

*Part 1: Background and Basics
- Why is Google doing this to us?
- Data model, hits and events, sessions and users

**Part 2: All about Events
- Automatically collected events
- Enhanced measurement events (big upgrade over UA)
- Recommended events and custom events
- Event parameters (the big unlock for understanding GA4 events)

***Part 3: More big differences vs. UA
- Reporting in GA4
- Bounce rate in GA4 vs. UA
- Conversions in GA4

****Part 4: 10 Step Set Up Tutorial

Here are links to the more in depth videos mentioned:

*Reporting*

GA4 Reporting Overview: GA4 Reporting Overview: How to Custom...
6 Tips for Custom Reports: 6 Simple Tips For Building GA4 Custom...
GA4 Explorations: GA4 Explore Reports: How to Use Explo...
Using Path Exploration Report: GA4 Path Exploration: 3 Practical Way...

*Conversion Tracking and Creating Events*

Building a Conversion Report with Looker Studio: GA4 and Looker Studio Conversions Rep...
More about GA4 Conversion Tracking: GA4 Conversion Tracking: A Simple Guide
Creating Events Without Tag Manager: Create GA4 Custom Events (Without Goo...
Install Google Tag Manager: How to Install Google Tag Manager on ...
Create Button Click Tracking Event: Button Click Tracking With GA4 and Go...
Create Internal Link Click Tracking Event: How to Set Up GA4 Link Click Tracking...
Create Advanced Scroll Tracking Event: Scroll Depth Tracking in Google Tag M...


GA Users Explained: GA4 Users Explained: New, Active, Tot...


Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.

There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:

https://www.seevid.ir/api/yid/rootbranchd...

🔗  Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from YouTube visitors

✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga...

✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/ev...

✭  Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...

✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga...

✭ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/go...

✭ GA4 FAQ (Work in progress: let me know if you have additions): https://www.rootandbranchgroup.com/wh...

✭How to Install Google Tag Manager (GTM) on Wordpress: https://www.rootandbranchgroup.com/ho...

✭And Some SEO! How to Edit robots.txt on Wordpress!
https://www.rootandbranchgroup.com/ed...


🔗  Links to 📹📹📹  MORE VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time

📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: How to Set Up a GA4 Form Submission C... 🙏

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: Set Up Page Timer Tracking in Google ... ⏲

📺 How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: Google Data Studio GA4 Report | How t... 📊📊📊

📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: Campaign Tracking GA4 - UTM Tracking ...

📺  GA4 Conversion Tracking Compared to UA: GA4 Conversion Tracking: Creating Goa...

📺 How to sync Google Search Console data with GA4: How to Link Google Analytics 4 and Go...

📺 Video review of the Source/ Medium report in GA4: GA4 Reports: How to Replicate the Sou...


Follow Root & Branch on LinkedIn: LinkedIn: root-branch

Or

Connect with me (Hey there!)
LinkedIn: zackduncan

Root and Branch provides digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here's more of the details if you're interested: https://www.rootandbranchgroup.com/ab...

Thanks for coming by!

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30

Meeting the Real Jesus - Tim Keller: Meeting the Real Jesus – Timothy Kell...