How to Develop a Growth Strategy: Choosing One That Works (Growth Strategy Part 3/4)

OnStrategy I Virtual Strategist
OnStrategy I Virtual Strategist
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Growth and impact. These two words should very much be in your vocabulary when running a successful organization—growing your business to new heights—impacting the world with your innovation. To be successful, we need to understand how to develop a growth strategy.

Where do you want to go with your growth strategy? Develop a goal that aligns with your business, for example, increasing revenue/profitability or impacting society. Then, let’s focus on targeting. What markets or customers do you want to target, and who do you not? Which of your products or services speak to these audiences? Utilize the opportunities found in your SWOT to help answer these.

We want to develop a growth strategy to help you win. By doing a competitive analysis and figuring out your advantages, you’ll better understand your value proposition. After all, a growth strategy is about being differentiated.

There are four classic growth strategies: market penetration, market development, product/service development, and diversification. These strategies summarize our objectives of where to play, how to win, and where to focus. Where will each of these strategies lead your organization? We want to make sure it aligns with the goal you chose at the beginning.

Remember, when gathering data, utilize the knowledge of your team and departments. Develop a growth strategy that helps you differentiate and provide value to your customers, unlike others in your industry. Finally, test/adapt your strategy. It doesn’t have to be perfect; part of developing a strategy is to help you learn.

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