Google Analytics 4 (GA4) vs. Universal Analytics (UA): 6 Key Differences Explained
In this video we explore GA4 vs. Universal Analytics (UA) across 6 key areas. This includes:
- The data model: based on sessions and page views in UA and events in GA4
- Some new verbiage about account structure: There are no more Views in GA4 as there were in UA. Instead, we need to become familiar with Data Streams.
- Some changing metrics: Bounce Rate no longer exists in GA4. In it's place, the closest corollary is something new called "Engaged Sessions"
- A new philosophy on reporting: UA seems as though it was built as a collection of reports. GA4, on the other hand, has far fewer standard reports and relies on building custom explorations in GA4 or exporting data out of the platform
Events in GA4 vs. UA: There are 4 types of events to know in GA4. Learn more about what this means since they are set up in different ways (some of them automatically)
Conversions in GA4: Setting up conversions is different in GA4 than in UA.
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
https://www.seevid.ir/api/yid/rootbranchd...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from YouTube visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/go...
✭How to Install Google Tag Manager (GTM) on Wordpress: https://www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
https://www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: Set Up GA4 (in 5 Minutes) With Google...
📺 How to Properly Configure Your GA4 Property: 10 Steps to Configure GA4 Correctly: ...
📺 6 Key Differences Between GA4 and UA: Google Analytics 4 (GA4) vs. Universa... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: The Truth About GA4 Event Parameters:...
📺 GA4 Hits, Events, Sessions, and Users Explained: Google Analytics Events, Hits, Sessio...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: How to Set Up a GA4 Form Submission C... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: Button Click Tracking With GA4 and Go...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: Set Up Page Timer Tracking in Google ... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: How to Set Up GA4 Link Click Tracking... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: Scroll Depth Tracking in Google Tag M...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: Google Data Studio GA4 Report | How t... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: Campaign Tracking GA4 - UTM Tracking ...
📺 GA4 Conversion Tracking Compared to UA: GA4 Conversion Tracking: Creating Goa...
📺 Registering Custom Dimensions in GA4 Explained: GA4 Custom Dimensions Explained: The ... -
📺 How to Link GA4 and BigQuery: Google Analytics 4 + BigQuery: Tutori...
📺 Users in GA4 Explained vs. UA Users: GA4 Users Explained: New, Active, Tot...
📺 All about the GA4 Certification: Google Analytics 4 Certification: 5 T... 🏆
Follow Root & Branch on LinkedIn: LinkedIn: root-branch
Or
Connect with me (Hey there!)
LinkedIn: zackduncan
About Root & Branch: https://www.rootandbranchgroup.com/ab...
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: Meeting the Real Jesus – Timothy Kell...
- The data model: based on sessions and page views in UA and events in GA4
- Some new verbiage about account structure: There are no more Views in GA4 as there were in UA. Instead, we need to become familiar with Data Streams.
- Some changing metrics: Bounce Rate no longer exists in GA4. In it's place, the closest corollary is something new called "Engaged Sessions"
- A new philosophy on reporting: UA seems as though it was built as a collection of reports. GA4, on the other hand, has far fewer standard reports and relies on building custom explorations in GA4 or exporting data out of the platform
Events in GA4 vs. UA: There are 4 types of events to know in GA4. Learn more about what this means since they are set up in different ways (some of them automatically)
Conversions in GA4: Setting up conversions is different in GA4 than in UA.
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
https://www.seevid.ir/api/yid/rootbranchd...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from YouTube visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: https://www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: https://www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): https://www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: https://www.rootandbranchgroup.com/go...
✭How to Install Google Tag Manager (GTM) on Wordpress: https://www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
https://www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: Set Up GA4 (in 5 Minutes) With Google...
📺 How to Properly Configure Your GA4 Property: 10 Steps to Configure GA4 Correctly: ...
📺 6 Key Differences Between GA4 and UA: Google Analytics 4 (GA4) vs. Universa... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: The Truth About GA4 Event Parameters:...
📺 GA4 Hits, Events, Sessions, and Users Explained: Google Analytics Events, Hits, Sessio...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: How to Set Up a GA4 Form Submission C... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: Button Click Tracking With GA4 and Go...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: Set Up Page Timer Tracking in Google ... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: How to Set Up GA4 Link Click Tracking... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: Scroll Depth Tracking in Google Tag M...
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: Google Data Studio GA4 Report | How t... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: Campaign Tracking GA4 - UTM Tracking ...
📺 GA4 Conversion Tracking Compared to UA: GA4 Conversion Tracking: Creating Goa...
📺 Registering Custom Dimensions in GA4 Explained: GA4 Custom Dimensions Explained: The ... -
📺 How to Link GA4 and BigQuery: Google Analytics 4 + BigQuery: Tutori...
📺 Users in GA4 Explained vs. UA Users: GA4 Users Explained: New, Active, Tot...
📺 All about the GA4 Certification: Google Analytics 4 Certification: 5 T... 🏆
Follow Root & Branch on LinkedIn: LinkedIn: root-branch
Or
Connect with me (Hey there!)
LinkedIn: zackduncan
About Root & Branch: https://www.rootandbranchgroup.com/ab...
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: Meeting the Real Jesus – Timothy Kell...
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