Reports and UI Tour in Google Analytics 4: How to use reports to answer common business questions

Learn how to navigate around Google Analytics 4 and use reports to answer some of the your common business questions.  This video is the first in a series of videos all about reporting in Google Analytics. Stay tuned for more by subscribing and bookmarking this playlist: Reporting in Google Analytics 4

And ask your questions in the comments for a chance to get answers in an upcoming video.  

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Follow along and view real data
in the Analytics demo account:
https://goo.gle/ga-demo

For more Google Analytics support and community,
Join the discord server (free!):
https://goo.gle/ga-discord

Learn more in our free Analytics Academy courses on Skillshop:
https://goo.gle/ga-courses  

Or preview just the course videos here:
https://goo.gle/AnalyticsAcademy-YT  


RELATED RESOURCES:

About the home page:
https://support.google.com/analytics/...

Overview of Analytics reports
(including overview reports and detail reports):
https://support.google.com/analytics/...

(If you migrated from UA)
Compare reports between Universal Analytics and Google Analytics 4:
https://support.google.com/analytics/...

[Video] Navigate overview and detail reports:
2.5 Navigate Overview and Detail repo...

Use comparisons:
https://support.google.com/analytics/...

[Video] Filter and compare data:
2.7 Filter and compare data in report...

Realtime:
https://support.google.com/analytics/...

Search console integration:
https://support.google.com/analytics/...

Customize your Reports navigation (Library):
https://support.google.com/analytics/...

Learn about Explore:
Read: https://support.google.com/analytics/...
Watch: 2.8 Use Explore for advanced analysis...

Learn about Advertising:
https://support.google.com/analytics/...

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Learn more in our free Analytics Academy courses on Skillshop:
https://goo.gle/ga-courses  

Or preview just the course videos here:
https://goo.gle/AnalyticsAcademy-YT