How PSG & Nike Created Football's Most Fashionable Club

Paris Saint-Germain has managed to build one of the world's top sports brands. We look into their strategy and how it is related to their collaboration with kit sponsor Nike and the Jordan brand.

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⏱ Timestamps
00:00 PSG Starting Position
02:00 Brand Strategy - A Club for the Culture
03:14 Air Jordan Brand
04:10 A Perfect Match
06:43 Future Success?

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Drone clip sourced from "the Dronalist" - Drone River Seine, Paris, France, 4k.
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🎓 Sources
https://www.lemonde.fr/football/artic...

https://www.sportspromedia.com/news/j...

https://psgtalk.com/2018/09/what-does...

https://psgtalk.com/2018/07/paris-sai...

https://psgtalk.com/2020/01/psg-value...

https://www.sportspromedia.com/news/p...

https://musebycl.io/sports/inside-psg...

https://sponsorship.sportbusiness.com...

https://bleacherreport.com/articles/2...

https://www.forbes.com/teams/paris-sa...

http://www.sportune.fr/business/psg-s...

https://www.ft.com/content/ae88a0b2-b...

#psg #nike #football #jordan