FC Barcelona Chief Marketing Officer - Lander Unzueta - Brand Management Strategy | MeetTheBoss
FC Barcelona Chief Marketing Officer, Lander Unzueta talks to MeetTheBoss about brand management strategy at FC Barcelona.
FC Barcelona is one of the biggest and most successful football clubs in the world. For Chief Marketing Officer Lander Unzueta, branding and the brand management strategy of the club is key, and Unzueta is a driving force behind the club's recent push to be a global entity.
In this interview with FC Barcelona's Chief Marketing Officer, you will find out:
* How innovative market strategies impact a global brand
* How to manage marketing goals with growth in mind
* How to develop an effective brand management strategy for a global brand
Watch the full video with Lander Unzueta at the MeetTheBoss CMO channel - https://meettheboss.tv/video/power-br...
Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
FC Barcelona is one of the biggest and most successful football clubs in the world. For Chief Marketing Officer Lander Unzueta, branding and the brand management strategy of the club is key, and Unzueta is a driving force behind the club's recent push to be a global entity.
In this interview with FC Barcelona's Chief Marketing Officer, you will find out:
* How innovative market strategies impact a global brand
* How to manage marketing goals with growth in mind
* How to develop an effective brand management strategy for a global brand
Watch the full video with Lander Unzueta at the MeetTheBoss CMO channel - https://meettheboss.tv/video/power-br...
Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
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