How to Create Custom Reports in Google Analytics 4 (GA4)

It's no secret that Google Analytics 4 (GA4) is not liked by many. The transition from Universal Analytics (UA) has been rocky, as GA4 not only introduced a brand new measurement model but an entirely new interface. But it doesn't have to be so hard, and I'm here to help! In this video, I'll show you everything you need to know about how to customize the GA4 interface and create custom dashboards and reports.

You can also read the step-by-step instructions covered in this video on my blog - https://bit.ly/3F0a9Xe

00:00 - Introduction
02:32 - Getting started
03:22 - Types of reports in GA4
04:31 - Editing Overview reports in GA4
06:02 - Editing Detail reports in GA4
08:49 - Customising charts
09:10 - Configuring scatter charts
12:48 - Creating custom cards
14:21 - Reports Library
14:45 - Managing report collections
16:35 - Creating new collections
17:42 - Creating new Detail reports
20:57 - Creating new Overview reports
23:27 - Wrap-up

This video is featured in my online course, Marketing Analytics Mastery, which can be found on Udemy. Enroll via this link for a discount - https://bit.ly/3Z7D4RO

You can also check out my other online courses:
An Introduction to Online Quantitative Market Research - https://bit.ly/3m8SnLw
The Complete Market Research Bootcamp  - https://bit.ly/3rprcyZ

You can learn more about data analytics and market research on my blog, https://analythical.com/

And check out my latest blog post - How to Action Your Analytics Benchmarks Using The 20% Rule - https://bit.ly/3rr94Vs