How to Create GA4 Events with GTM (Lesson 3)

When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything can be considered an event, which makes it a way more versatile tool than Universal Analytics. Now we can decide if a page view, a purchase, or any other action taken by a visitor on our website is something we are interested in tracking. Creating and tracking these events with GA4 is quite simple and can be done with the help of Google Tag Manager. Sounds good, right?

So with that in mind, Sofiia has created this video tutorial in which she shows us how to do it so that you can start tracking events on your own.

Watch the previous lesson here 👉: Setting up GA4 for the First Time (Le...

Watch next lesson here 👉: Standard Reports in Google Analytics ...

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OUTLINE:

00:00 - Introduction
00:32 - GA4 Event Types
02:09 - GA4 Recommended and Custom Events
03:32 - Implementing a Custom Event in GA4 with GTM
06:51 - Testing the Custom Event
07:48 - Creating a Custom Dimension
09:17 - Important Information