GA4 Path Exploration Report (Formerly Behavior Flow In Universal Analytics)

Here's how to find the Behavior Flow report that was in Universal Analytics. In GA4 you need to use the Explore tab and then create a Path Exploration report. Once you are inside the path exploration section, you'll see a report builder that is similar to Looker Studio on the right side. All you need to do is switch "Event name" in the steps section to "Page path and screen class". Learn more about our GA4 audit and setup services here: johnreinesch.com/google-analytics-4-services/

• #people_blogs
• #behavior_flow_google_analytics
• #google_analytics_behavior_flow
• #google_analytics_users_flow
• #ga4_path_exploration
• #path_exploration_ga4
• #path_exploration_report_in_ga4