Migrating To Google Tag Manager – GTM Tutorial Lesson 4

Learn how to migrate your existing implementation to Google Tag Manager. We will discuss different scenarios you might encounter, including the Google Tag (previously called the 'Global Site Tag'), and cover a migration checklist you can apply to your implementation.

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○ Get the Google Tag Manager Glossary – https://lovesdata.co/h5m9a0
○ Google Tag Manager Guide – https://lovesdata.co/BDBPNk
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...

GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting Started – Google Tag Manager Tutorial - Getting...
Lesson 2: Adding Tags – How to Add New Tags in Google Tag Man...
Lesson 3: Preview and Test Tags – How to Preview and Test Tags in Googl...
Lesson 4: (That's this video)
Lesson 5: Track Conversions – Track Conversions with Google Tag Man...
Lesson 6: Track clicks, buttons & forms – Track Clicks, Buttons & Forms with Go...
Lesson 7: GTM Tips and Tricks – Google Tag Manager Tips & Tricks – GT...

JUMP TO A TOPIC:
00:00 Introduction
00:59 What is the Google Tag?
02:34 Starting from scratch
02:57 Migrating from the standard Google Tag
03:28 Migrating from a customized Google Tag
04:44 Migration steps
05:00 Step 1: List all your tags
05:26 Step 2: List any customizations
05:52 Step 3: Create a spreadsheet
06:23 Step 4: Add the container code
06:57 Step 5: Add a custom data layer (optional)
07:31 Step 6: Enable (or create) variables
07:56 Step 7: Create tags
08:09 Step 8: Apply triggers
08:58 Step 9: Test your tags
09:11 Step 10: Complete your migration
09:49 Conclusion

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