Track Conversions with Google Tag Manager – GTM Tutorial Lesson 5

Create custom triggers to track conversions in Google Tag Manager. In this lesson, you will walk through the steps to setup Google Ads conversion tracking and how to create custom events for Google Analytics that are triggered on specific pages or for certain actions.

EXTRA RESOURCES:
○ Google Ads tutorial – Mastering Google Ads - The Ultimate B...
○ Regular expressions – https://www.lovesdata.com/blog/regex-...
○ Google Tag Manager Guide – https://lovesdata.co/BDBPNk
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...

GOOGLE TAG MANAGER TUTORIAL SERIES:
Lesson 1: Getting Started – Google Tag Manager Tutorial - Getting...
Lesson 2: Adding Tags – How to Add New Tags in Google Tag Man...
Lesson 3: Preview and Test Tags – How to Preview and Test Tags in Googl...
Lesson 4: Migrating to GTM – Migrating To Google Tag Manager – GTM...
Lesson 5: (that's this video)
Lesson 6: Track clicks, buttons & forms – Track Clicks, Buttons & Forms with Go...
Lesson 7: GTM Tips and Tricks – Google Tag Manager Tips & Tricks – GT...

JUMP TO A TOPIC:
00:00 Introduction
00:52 Setup conversions in Google Ads
03:37 Google Ads conversion in GTM
04:40 Page-based trigger for conversion
06:16 GA4 event for conversion tracking
08:16 Track clicks into GA4
11:30 Publish GTM container
12:22 Conclusion

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